Every writer has their own idea of what a successful career in writing is, what does success in writing look like to you?
For me, a successful writing career makes a connection with someone and inspires action by making life easier or solving a business problem. The writing style is also very important. I aim to reach people through a very accessible, easy-to-read style as opposed to an academic transcript
What it is about:
My current best selling title is Accountability Leadership: How Great Leaders Build a High Performance Culture of Accountability & Responsibility.
Accountability Leadership is for those leaders who are tired of living in hope that employees will follow through on expectations.
Great business leaders understand that acceptance of greater accountability and responsibility leads individuals, teams, and entire organisations back on the path to success. But with the evolving nature of 21st century business, economics, and the growing sector of misunderstood knowledge workers, the practical steps that go into creating an accountability culture have become more muddled than ever.
Many organisations have seen temporary improvements, implementing traditional systems of accountability in an attempt to drive high performance in the workplace—only to quickly revert back to their old ways, or worse. With Accountability Leadership, you will discover how to use the new science of accountability to create a high performance culture of accountability and responsibility.
Why did I write it?
Extract from my author bio athttp://amzn.com/e/B002CI2B8M
Over the course of her career, Di has developed a personal and professional mantra about what she sees as the number-one issue that makes or breaks leadership performance today: Accountability for outcomes, performance, and results.
That mantra goes like this:
“The degree to which you have developed the capacity to hold your organisation and its people accountable for the delivery of results is directly proportional to your capacity to either build–or haemorrhage–value from your organisation.”
…An Early Accountability Lesson Becomes a Catalyst for Change
In her first senior executive post, Di managed to turn a difficult accountability lesson into an opportunity for change when it became clear that the failure of her executive team to hold one another accountable was setting their entire organisation up to fail on its delivery of a major business initiative.
Having no intention of letting the project go bad, Di led her fellow executives through specific actions to improve personal accountability throughout the leadership team. As a result, she managed to turn a pending loss into a remarkable profit.
“Accountability was something we couldn’t delegate,” she says, recalling the initiative. “Much to our surprise, employees in our respective divisions started to intuitively follow suit, modelling our new behaviours.”
Inspired by that early experience, Di developed an enthusiasm and thirst for knowledge relating to the “new rules” of high accountability (you can read more about these in her new book, Accountability Leadership), and has devoted her findings and expertise to enterprise transformation and change efforts ever since.
Sometimes it’s so hard to keep at it – What keeps you going?
I have a network of peers and editors who I build into my schedule to keep me on track with big writing projects. To supplement my books, my regular schedule of blog posts and newsletters keep my followers and subscribers up to date.
Have you met any people in the industry who have really helped you?
Marketing and publishing gurus – Brian McFall, Ryan Deiss, Steve Harrison, Christopher Guerriero, Brendon Burchard.
What do you hope people will take away from your writing? How will your words make them feel?
Inspired to do something different and motivated to take action
Accountability Leadership Saves Tech Company
In 2005, HCL Technologies was in trouble.
The Delhi-based IT firm was losing market share, as competitors grew by 50% annually.
By 2009, HCL’s president, Vineet Nayar had turned the company around, nearly tripling annual revenues and doubling market capitalisation despite the recession.
Nayar accomplished all this through a top-down culture of accountability, beginning with the leadership qualities of himself—the CEO—and other senior managers.
The Rules Of Accountability Have Changed
Great business leaders understand that acceptance of greater personal accountability and responsibility leads organisations back on the path to success.
But with the evolving nature of 21st century business, the practical steps that go into creating a high performance culture of accountability have become more muddled than ever.
Many organisations have seen temporary improvements, implementing traditional systems of accountability in an attempt to drive high performance in the workplace—only to quickly revert back to their old ways, or worse.
Accountability Leadership Will Teach You:
- What it really takes to lead a high performance culture of accountability
- Why so many of today’s employees avoid personal accountability and responsibility like the plague, and how to reverse that trend
- How to sustain great performance through inspiring feedback, feed-forward and follow-through
- What an accountability plan is, how to create one, and why it’s considered the “secret weapon” behind successful business transformation
Filled with real world case studies and straightforward, easy to digest research, Accountability Leadership offers practical solutions that are direct, engaging, fast, cost-effective, proven, and easy to implement...
Immediate, Concrete Solutions You’ll Take Away From This Book Include:
- How to transform the “dark side” of accountability into a positive force for change
- Why carrots and sticks no longer work—and what they’ve been replaced with
- How to create compelling consequences that inspire people to perform at their best, and achieve the ultra productive workstate known as “flow”
- Crack the code of high accountability conversations, turning confrontation into a productive and positive opportunity
Accountability Leadership Also Sheds Light On Topics Like...
- How negativity bias covertly sabotages your feedback loop with your employees
- The optimal ratio for positive to negative comments in feedback
- The right amount of autonomy to give employees—without overdoing it
- What lack of recognition is really doing to your workforce (hint: it’s staggering)
- The surprising biochemical effect of praise, and why it cannot fail
Plus, You’ll Also Receive A Special Bonus
Reader’s can claim an exclusive 20-minute podcast interview with top-rated thought leader Marshall Goldsmith, sharing his powerful experiences and groundbreaking ideas on coaching for accountability leadership—absolutely free.
A Personal Message From The Author
Accountability is arguably the number-one issue that makes or breaks leadership performance today. Yet most of us were never taught this critical skill—not by our parents, teachers or business leaders.
The good news is, accountability can be coached.
The ideas in this book draw from extensive research and 25 years experience working with executives to improve performance through high accountability.
These ideas work.
Buy Now @ Amazon
Genre - Business, Leadership, Workplace Behaviour, Human Resources, Executive Coaching
Rating – PG
More details about the author